06 Jan 2020Posted By: Mudit Handa

GeM registration for the suppliers of Milk & Dairy products

As a matter of fact, India is today the 2nd largest producer of milk in the whole world, led by the United States. India is also known as the 'Oyster' in the global dairy industry. There are ample opportunities for Indian entrepreneurs in the Indian dairy sector. Our government has provided great opportunities for foreign investment in this sector so that the potential of the dairy industry can be raised. The key challenge in the Indian Dairy Industry is to manage the overall resources so as to enhance milk production. The government is additionally keen to procure the dairy products like milk and butter from the suppliers who have seller GeM registration on the Government e-Marketplace.


1. An overview of the Indian dairy business

The dairy business in India has been witnessing snappy development with liberalization.  It might be a dream for any nation on the globe to capitalize on the world’s largest and fastest developing dairy products market.

India has been the leading producer and consumer of dairy products worldwide since 1998 with consistent development in the supply of milk and milk products. Dairy activities make up for a substantial share of the Indian economy, serving as a significant source of employment and income generation. India likewise has the largest numbers of bovine animals on the Earth. Despite all this, the milk generation per animal is quite low as compared to the other noteworthy milk-producing countries. Moreover, nearly the entirety of the dairy produce in India is consumed domestically, with its major part being sold as fluid milk.

Besides, the milk processing activities have to be upgraded using some innovative technologies.      

2. Importance of Government e-Marketplace for the dairy industry

Apart from being a profitable business opportunity, the dairy business in India serves as a tool for financial development. Keeping this in view, the Government of India has introduced different schemes and initiatives aimed at the development of the dairy sector in the nation. In the year 2016, the government had launched the e-commerce portal called Government e-Marketplace. The sellers or suppliers of dairy products such as Milk & butter can easily supply their products directly to the govt bodies easily if they possess a GeM registration.

Government e-Marketplace (GeM) is a business-oriented interface that supports smart online procurement of Goods & Services that are urgently needed by the Government Departments, Organizations and the PSUs.

3. Growth of the dairy industry in India

The private entities involved in the Indian dairy sector have likewise increased over the past few years. Both local, as well as global market players, are now getting more & more engaged into the dairy business. This is all due to the growing scale as well as the potential of the Indian Dairy market. Looking forward, the market for the milk & butter products is expected to soar up to an estimated value of above INR 21,971 Billion by FY 2024-25. Besides, the aggregate value of CAGR is expected to reach around 16% during the years 2019-2024 itself.

4. The necessity of the dairy products

The government currently gives more importance to value-added dairy products, for instance, cheese, yogurt, probiotic beverages, etc. These are furthermore presenting innovative items keeping as significant precedence to the specific requirements of the Indian consumers. These players are likewise improving their milk procurement network which is further encouraging the development of the dairy business in India.

The suppliers of these dairy items who have GeM registration have much scope of selling their goods on the Government e-Marketplace.

5. Key Government buyers of the Dairy products

With the GeM login, the government can easily procure the much-needed supplies of the dairy products, for example, milk & butter at various establishments like those given below-

  • Army canteens
  • Canteens & mess at various govt departments
  • Canteens or cafeterias at nationalized Banks
  • Hospital cafeterias
  • Govt schools that provide mid-day meals and free milk to children
  • Various Milk bars at highways run by the central or state govt
  • National Dairy Development Board (NDDB)

And, many more.

6. Dairy products most preferred by Government buyers

Mostly the government departments emphasize on the procurement of the following dairy products from the sellers having GeM registration:

  1. Milk,
  2. Flavoured Milk,
  3. UHT Milk,
  4. Curd,
  5. Probiotic Products,
  6. Flavoured & Frozen Yoghurts,
  7. Buttermilk,
  8. Lassi,
  9. Ghee,
  10. Butter,
  11. Cheese,
  12. Paneer,
  13. Cream,
  14. Khoya,
  15. Dairy Whiteners,
  16. Skimmed Milk Powder,
  17. Ice Cream,
  18. Sweet Condensed Milk,
  19. Dairy Sweets and
  20. Whey

So we can now observe that the suppliers, as well as manufacturers of the dairy items such as milk and butter items, have immense possibilities of growing their business on the Government e-Marketplace, by applying for easy GeM registration.


If you require any sort of assistance regarding the entire process of GeM registration, you can feel free to contact our business advisors at 8881-069-069.

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