ASCI, FSSAI Collaborate against misleading Foods & Beverages ads

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The ASCI and FSSAI in collaboration to curb misleading claims in foods & beverages ads. There had been several complaints against F&B ads amid the covid-19 pandemic. Therefore, to spread awareness among the general public and ensure the right information, the FSSAI is partnering with ASCI to team up against misleading F&B ads. In this article, we will read about ASCI, FSSAI team up against misleading Foods & Beverages ads.

ASCI and FSSAI Collaborate

The Advertising Standards Council of India (ASCI) has signed an agreement with the Food Safety and Standards Authority of India (FSSAI) to safeguard consumers against misleading claims in food and beverage (F&B) advertisements. Both the parties signed the agreement in presence of Shri Arun Singhal, CEO, FSSAI, and Professor BejonMisra, Adviser, Public Affairs, ASCI, on July 1st.

Agenda of FSSAI for Collaboratioon with ASCI

Under the agreement, publicity will be identified by ASCI. Then, the FSSAI will further examine the terms of the Regulations 2018, Food Safety And Claims.

Furthermore, ASCI will establish the ASCI monitoring team. It will be a three-member expert panel to review F&B advertising. Furthermore, the collaboration will be guiding brands, agencies, and influencers towards greater responsibility.

Know about FSSAI

The Food Safety and Standards Authority of India is an autonomous body established under the FSS Act, 2006. The prime aim of FSSAI is to monitor the food business and take necessary actions to stop the adulteration of foods.

With the formation of FSSAI, many food-related laws come under one umbrella scheme, such as the Prevention of Food Adulteration Act, 1954; vegetable and Oil Control, 1947; and many more. Now, FSSAI is the sole body to regulate and monitor food, milk, and allied products business and it also ensures the quality standards of the food products.

Know about ASCI

The Advertising Standards Council of India (ASCI) is an Indian self-regulatory body. Its main objective is to encourage responsible advertising. It also focuses on enhancing the public’s confidence in Advertising.

Complaints regarding F&B advertising 

According to the advertising body, the amount of F&B complaints during the Covid-19 epidemic has increased dramatically. ASCI processed a total of 284 complaints in the past fiscal year (FY), compared with 175 in the financial year 2019-20. There is therefore more scrutiny for claims made by F&B businesses, especially health and nutrition claims. Hence, a collaboration of ASCI with FSSAI will boost more secure advertising.

Restaurants mandate to mention FSSAI Registration Number

If you require any kind of guidance related to the FSSAI Registration, please feel free to contact our business advisors at 8881-069-069.

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